People often accuse me of being idealistic when I talk about how businesses should function in the 21st Century. I’m very happy to say that its true because, lets face it, why would anyone set goals or visions for their future based on anything other than their ideal world?

And anyway, business as usual has not exactly produced great results for a lot of people. Its not a sustainable way to live or work and if we are to create a better world for our children we need to start taking responsibility for doing things differently. There is no point in whining about how hard things are unless you are prepared to change from within. We’re well into the 21st Century now so its time we acted a little more evolved! I call it Business As Unusual.

In an ideal world all businesses are run with the intention of enriching everyone they touch. They are ethical and honorable and they strive to lift up their profession instead of trying to beat down the competition. In an ideal world there is no competition because there is more than enough business to go round. And why should anyone have to spend their precious time working in a niche they are not truly passionate about? In an ideal world there are no competitors, only collaborators – other people who we know are brilliant at what they do who we can refer business to with complete confidence because we know that they will do the same for us.

In an ideal world people are willing to pay for brilliant service because they know they will get value – and we know this because they share the same values with us. In an ideal world we know that enriching the people who supply our businesses ultimately enriches our business. In an ideal world people are not just looking to score a quick buck but to create powerful long term relationships and provide exceptional service.

In an ideal world we only work with people who share these higher values and we hold each other accountable to the highest standards. We work together to share ideas and knowledge and grow together to create a better future for us all.

I’m working towards creating that ideal world. Are you?

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